There are two kinds of bloggers out there: the kind who have goals and a media kit – and the other kind, the kind who have to Google “what is a media kit?” when someone reaches out to them for a sponsored post and — well, actually, first they have to head on over to the blogging forum and ask, “Hey guys, how do I handle a sponsored post? So-and-so is reaching out to me and I don’t know what to do”, and someone says, “send them your media kit”.
I still don’t really understand what a media kit is. But that’s okay, because it sounds a little more “professional” than what I am currently set up for.
Around the middle of October, I was playing around with this new blogger site that I found called Canva (game changer, by the way) that allows you to make graphics and banners and all of the professional-looking-images that you see the professional-looking-bloggers have.
I got really excited. I felt like I’d stumbled into “the big secret” that all of the professional bloggers already know. I found a fancy graphic site that is going to CHANGE EVERYTHING.
“I’m going to be SO PROFESSIONAL,” I told my boyfriend. “My blog is going to BLOW. UP.”
Yea. Those are the words that I used. “BLOW. UP”. Like I’m a 1940’s detective working on the “How to be a professional blogger” mystery. We’re about to blow this case WIIIIDE OPEN.
“Okay,” he said. Because – really – what else are you supposed to say that?
But I had big ideas. BIG ideas. “I’m going to plan out my posts for the month,” I told him. What a concept, right? Actually planning out your blog posts. I bet no one has ever thought of that before. “And pictures!” I said. “I need to take more pictures! Will you help me take more pictures?!”
UGGGGHHHH. I bet that’s what he was thinking – “Sure. Let’s spend a Saturday afternoon taking pictures of you in front of different buildings pretending to ‘look away’ while you yell at me that you ‘feel fat’. That sounds swell.”
He didn’t say that, of course. Because he loves me and supports all of my weird hobbies.
So he agreed – and by agreed, I mean he said, “Uh.. suuure. We can do that. I guess.” which totally counts as agreeing, and we got down to business.
And by “got down to business” – I mean, I threw a giant pile of clothes into a laundry basket and said, “OKAY! LET’S GO! GET YOUR CAMERA!” and he was like, “Where are we going?” And I was like, “I DON’T KNOW. WHEREVER THERE ARE CUTE BRICK WALLS?”
That’s me, as a location scout – “wherever there are cute brick walls.”
I brought six different outfits. “This is going to be great,” I said. “We’re going to get SO MANY GREAT PICTURES!” I said.
And then I should have stopped talking. I should have stopped at, “We’re going to get great pictures”. But instead – with Kyle trailing after me as I walked through the streets of our town carrying a laundry basket full of clothes like a hoarder on laundromat day – I said, “I NEED FULL-BODY SHOTS, AT THE RIGHT ANGLE. THE BACKGROUND DOESN’T MATTER, JUST THE CLOTHES.”
And he was like, “Seriously. Where are we going?”
And I was like, “I DON’T KNOW! WHERE IS A CUTE BRICK WALL?!”
Fashion bloggers. We’re a real treat.
So we managed to get a few shots before I threw my Mariah-Carey-level temper tantrum and said, “I’m cold. Whatever. This is stupid, I’m done. Let’s just go.”
I’m cold. Let’s just go.
Spoken like a true professional.
BUT the point is – we got a few shots. And I was was like, “I can use these! The is great, I have enough for the month! Now I just need to plan out my blog posts!” Sure. Now I just need to plan out my blog posts. Which, for some reason, I thought would be the easy part.
“I’ll write all of my posts ahead of time,” I said. “I’ll have eight of them ready to go for the month of November.”
Do you know what happens when you try to write your blog posts ahead of time?
Well. I don’t know what happens to everyone else. But I turned into a basket case. Because – you know, since I suddenly had so much TIME to devote to all of them – I expected them to be really good. Like, REALLY GOOD.
“These are going to be really good,” I told myself. “I’m a good writer. This is the real meat of my blog here. These are going to be great.”
Do you know the best way to psych yourself out as a writer? Telling yourself that you’re a “good writer”. I sat in front of my computer, with my little list of topics that I wanted to cover for November, and pressured myself to write the next great American novel.
I mean, not really. But no matter what I wrote, I went back and said, “This isn’t even that good. I’m better than this. Why is my writing not better than this?”
And my boyfriend was like, “Do you want me to read it? Is it the grammar?”
And I was like, “Ugh. It’s not the grammar.” But thought he was sweet for trying to help. Even though I didn’t say that at the time. Instead I was like, “It’s meeeee. I just suuuuck.” because I’m a freaking lunatic who can’t just acknowledge the fact that her boyfriend is sweet and trying to help.
So – by the last week of October – I had some pictures, and one blog post written. And seven other topics to cover. If blogging was my full-time job, I would starve to death. No question. I don’t know how the others do it.
“But I have Canva!” I said. My little secret weapon. The gateway drug to the professional blogosphere. I wasn’t giving up yet. Not without a fight. “I can create PROFESSIONAL LOOKING POSTS for my Instagram page! And my Facebook page! I CAN DO THIS!”
Spoiler alert: *Totally cannot do this*
But I created a Facebook Page. For my blog. It’s linked here if you want to go “like” it (Please go “like” it). AND an Instagram account. For my blog. (Well, actually I already had the account, I just decided to start using it. Because Canva made me feel like I could do all of the professional things. Like have a professional Instagram account.) It’s linked here (username: jennsfashion_), if you want to go follow it. (Please go follow it. It’s like, really professional. Kind of.)
And then I waited for the “likes” and the “follows” to come rolling in. Why shouldn’t they?, I thought. I had some pictures, I had the Facebook page, and the Instagram account. I’m practically a professional. My blog has 900+ followers… sooo why does my Facebook page only have 15? What’s going on here?
I don’t know. Maybe the fact that I rarely post, like, anything. And the fact that I didn’t invite anyone on Facebook to “like” my page, beyond the one blog friend that I have, and I didn’t promote said Facebook page anywhere on this blog. BUT LIKE – I HAVE A LOT OF FOLLOWERS, I DON’T KNOW WHAT’S GOING ON.
I don’t know if you guys know this – but the fact that I only have 900 followers and have convinced myself that it’s “a lot” in the blog world should tell you how little I actually know about “the blog world”.
So, to recap, my “goal” for November 2017 (which I decided around October 23rd 2017) were as follows:
- Write eight blog posts.
- Accomplished: one blog post.
- Take “more pictures”.
- Accomplished: “some pictures”. And one of them is in front of a gate in a parking garage, so I don’t even know if that one counts.
- Get Facebook followers.
- Accomplished: Fifteen? Is that, enough? I don’t know?
- Get Instagram followers.
- Accomplished: I don’t know. Apparently you have to have 100 before they’ll let you see your “stats” as a business? I have 70 something. My personal account is doing better than that. So, like, I don’t even know.
- That’s all. Once I discovered Canva, I decided that “Canva” should be a part of my “goals”. Because it makes me look “professional”.
- Accomplished: I know how to use it? Dude. I don’t know. Blogging is hard.
Let me know how you plan your blog posts in the comment section. Any tips?! Because, as far as THIS blog is concerned, it seems pretty hard. I liked it better when I was doing things willy-nilly.
Let’s hear your feedback in the comments! (And THANK YOU to those who have stuck along for this ride! What kind of content do YOU want to see?!)